“More Nigerians – 13.9% of the country’s internet users – are turning to platforms like Pinterest for content. While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities.
Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products.
Aleph is announcing a sales partnership that will expand Pinterest’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.
The partnership will avail Aleph to serve as Pinterest’s sales vendor in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.
As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.
Building on past relationship, Aleph first partnered with Pinterest in 2023 to help brands in selected countries launch cross-border advertising campaigns on the platform. Under this new expanded partnership, Aleph will be working with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East and Africa.
“We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform,” said Ignacio Vidaguren, Partner and COO at Aleph.
“The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
About Aleph
Aleph is a global digital advertising company operating in 140+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms, Aleph empowers businesses and communities in underserved markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts.
