Author: Adejuyigbe Adegoke

In today’s fractured advertising landscape, marketers constantly seek channels that cut through noise and stick in people’s minds. While digital ads dominate spend and targeting sophistication, an older medium — transit media — is experiencing a renaissance thanks to its unique ability to capture attention and deliver superior recall. What Is Transit Media? Transit media is a form of out-of-home (OOH), advertising that places branded messages on and around public transportation — such as buses, trains, subways, taxis, tricycles (keke napped), and transit shelters — and increasingly on digital screens in stations and onboard vehicles. Unlike digital ads, which appear…

In a dramatic disclosure that underscores the fragility of our national democratic stability, Defence Minister, General Christopher Musa (retd.), has revealed that he was personally marked for arrest and execution in the foiled coup plot against President Bola Ahmed Tinubu’s government. His comments come as the military prepares to try officers accused of plotting to overthrow the civilian administration. Personal Target in Plot – A Grave Revelation General Musa made the startling admission during an interview on Channels Television’s Sunday Politics, explaining that the alleged conspirators had earmarked him for arrest — and if he resisted, they planned to shoot…

In a significant diplomatic engagement in Ankara, Türkiye, Nigerian President, Bola Ahmed Tinubu and Turkish President, Recep Tayyip Erdoğan concluded high-level talks that have set a bold new agenda for bilateral cooperation. The meetings — held on 27–28 January 2026 — produced multiple agreements across trade, defense, investment, and institutional collaboration, reflecting a deepened strategic partnership between two of the world’s regionally influential nations. A Vision for Expanded Trade: $5 Billion Target At the heart of the talks was an ambitious economic objective: boosting bilateral trade volume to $5 billion annually, a substantial increase from the current level of about…

In a move that is already reshaping fuel prices nationwide, Dangote Petroleum Refinery & Petrochemicals — Africa’s largest refinery — has raised its ex-gantry (depot), petrol price and, consequently, petrol pump prices at its network of retail partner filling stations across Nigeria. The adjustment comes amid a broader period of volatility and competition in the downstream oil sector, with responses from the Nigerian National Petroleum Company Limited (NNPCL), and continuing debates about regulation, licensing and market competition. What Changed? Dangote’s Petrol Price Adjustment In late January 2026, Dangote Petroleum Refinery announced an increase in the petrol ex-gantry price — the…

When Nigerian superstars Wizkid and Asake released “Jogodo” as the lead single from their joint EP REAL, Vol. 1 in January 2026, it wasn’t just another pop culture moment — it became a case study in strategic collaboration and commercial impact in the music industry. My critique steps back from the hype to examine what the song truly delivers — creatively, culturally, and commercially. Record-Shattering Streaming Performance From a pure numbers standpoint, “Jogodo” rewrote the playbook for African music on streaming platforms: The single launched at No. 1 on the Official Nigeria Top 100, dominating both streaming and radio metrics.…

When President Bola Ahmed Tinubu slipped and fell during a public appearance in Türkiye, the moment was fleeting. The noise it generated in Nigeria was not. Within hours, laughter, mockery, concern, anger, and political point-scoring filled the airwaves and the internet. A man stumbled, but a nation revealed itself. The fall did not injure the president. Yet it touched a raw nerve in the public psyche, reopening questions about leadership, aging, power, and empathy in a society already stretched thin by economic and political strain. A Human Moment in an Inhumane Age A slip is one of the most human…

The United Nations has issued grave warnings that Nigeria is facing one of the most severe hunger crises in its recent history, with tens of millions of people at risk of acute food insecurity and malnutrition. This looming crisis stems from a complex interplay of conflict, economic pressures, climate shocks, and critically insufficient humanitarian funding — creating shockwaves that threaten both lives and long-term stability across the country. Scale of the Threat: Tens of Millions at Risk According to recent United Nations assessments, nearly 35 million Nigerians — including millions of children — are projected to face acute hunger in…

The Nigerian military has confirmed that several of its own officers will be brought before military courts after an internal investigation concluded that they were involved in an alleged plot to overthrow President Bola Ahmed Tinubu’s government. The admission marks a significant development in a saga that began in late 2025 and has drawn national and international attention. Background: Arrests and Initial Statements In October 2025, the Defence Intelligence Agency (DIA), detained sixteen military officers on suspicion of serious misconduct, initially described by the military as indiscipline and breaches of service regulations. At that time, authorities publicly denied any links…

In a world defined by rapid change, complex infrastructure demands, and a growing need for sustainable solutions, Fluor Corporation stands out as a trusted partner for the world’s most ambitious and transformative projects. With a legacy spanning more than a century, Fluor has evolved into a global leader in engineering, procurement, construction, fabrication, and maintenance services — delivering value from concept to completion. Building a Better World — One Project at a Time At the heart of Fluor’s mission is a bold and simple purpose: We are building a better world. This isn’t just a tagline — it’s the guiding…

President Bola Ahmed Tinubu will depart Abuja on Monday, January 26, for a state visit to the Republic of Türkiye, marking another significant step in Nigeria’s expanding diplomatic engagement with strategic global partners. Deepening Nigeria–Türkiye Relations The visit is aimed at strengthening the cordial relations between Nigeria and Türkiye, while exploring new areas of collaboration in security, education, social development, innovation, and aviation. Diplomatic ties between both countries have continued to grow, following Turkish President, Recep Tayyip Erdoğan’s official visit to Nigeria in October 2021. High-Level Talks on Trade, Security and Investment During the visit, President Tinubu and Turkish authorities…

Fela Anikulapo Kuti was not just a pioneer of Afrobeat — he was Afrobeat’s conscience. His life, music, and activism formed a generational movement rooted in liberation, not luxury; truth, not trends. To speak of Afrobeat today without reverence for Fela is to enjoy the fruit while disrespecting the tree that bled to grow it. Fela Sang to Free the People Fela’s music was born in struggle. Raised by a politically conscious mother, Funmilayo Ransome-Kuti, he inherited resistance as legacy, not aesthetics. When Fela sang, he was not chasing airplay, views, brand deals, or foreign validation — he was naming…

In today’s hyper-competitive marketing landscape, brands are investing in multiple channels—from digital to traditional media—to reach consumers. Yet despite this investment, many marketers struggle to understand what works, how much to spend, and where to allocate limited resources for maximum impact. Enter Media Mix Modeling (MMM): a sophisticated analytical approach that quantifies the effectiveness of each marketing channel. When done strategically, MMM – (not the Ponzi scheme- lolls!), doesn’t just inform media planning—it becomes a powerful lever for vendor negotiation, giving brands factual ground to negotiate better deals, optimise partners, and enhance ROI. What Is Media Mix Modeling? Media Mix…