Author: Adejuyigbe Francis

In today’s crowded marketing landscape, businesses are constantly battling for attention. Television advertising — once the gold standard for mass reach, has become increasingly expensive and less guaranteed in terms of engagement, especially among younger or commuter-heavy audiences. Enter BRT (Bus Rapid Transit), Branding — a high-impact, cost-efficient alternative that’s rapidly proving its worth across Lagos, Abuja, Ibadan, Benin, and other major Nigerian cities. What Is BRT Branding? BRT branding refers to placing advertisements on BRT buses, bus stations, interiors, and even digital screens inside vehicles that ply major urban routes. These buses act as mobile billboards, constantly moving through…

The Federal Competition and Consumer Protection Commission (FCCPC) — on behalf of the Federal Government of Nigeria — has released its 2026 updated list of approved digital loan applications (loan apps). This action comes as part of intensified regulatory efforts to protect consumers from fraudulent, illegal, or predatory digital lenders operating in the country. Digital lending apps have become a vital credit option for many Nigerians due to convenience and speed. However, not all apps on app stores are licensed or compliant with Nigerian consumer protection and data privacy laws. To curb abuses, the FCCPC now maintains a public register…

As Nigeria’s business landscape continues to evolve amid economic reforms, currency pressures, and rapid digital transformation, small and medium-sized enterprises (SMEs), remain the backbone of growth, innovation, and job creation. In 2025, a select group of SMEs distinguished themselves by not only surviving challenging conditions but scaling sustainably, expanding market reach, and delivering measurable impact across key sectors of the economy. In this special review, Fishe Media examines the six best-performing SMEs of 2025, spotlighting companies that demonstrated exceptional revenue growth, operational resilience, innovation, and strategic leadership. These enterprises — spanning fintech, technology, real estate, and professional services — represent…

Nigeria delivered a commanding second-half performance to defeat Algeria 2–0, booking a place in the semi-finals and underlining soaring credentials as serious title contenders. Goals from Victor Osimhen and Akor Adams sealed a deserved victory in a match Nigeria controlled both tactically and physically. After a tightly contested first half, the Super Eagles emerged from the break with renewed intensity. Algeria, who struggled to find rhythm throughout the match, were unable to respond once Nigeria took the lead. Match Report Nigeria’s pressing game unsettled Algeria from the opening whistle, forcing mistakes and limiting their ability to build from midfield. Although…

Morocco, January 2026 — TECNO Mobile (www.TECNO-Mobile.in), in partnership with TikTok Live and CAF, honored Africa’s leading digital influencers at the TECNO Glory Night Awards, a night celebrating creativity powered by TECNO AI. Coinciding with the launch of TECNO’s “Power Your Moment” campaign during AFCON, the event showcased the continent’s most compelling content and recognised creators who are redefining African digital culture. Africa’s Digital Stars Shine at TECNO Glory Night As TECNO elevates its long-standing partnership with AFCON to Official Global Partner, the brand brought together influencers from over 20 African countries, alongside AFCON football legends, media partners, and TECNO…

The national teams of Nigeria (Super Eagles), and Algeria (Desert Foxes), have met numerous times across competitive and friendly fixtures, producing a classic North Africa vs West Africa rivalry. Their encounters span decades, with the balance of success shifting at various points. Head-to-Head Summary (All Matches) Total meetings: ~20+ Nigeria wins: Slight historical edge overall (around 9–10) Algeria wins: Close behind (around 7–10) Draws: Several draws showing how tight the rivalry has been. Despite Nigeria’s early dominance in the 1970s–2000s, Algeria have enjoyed more success in recent continental tournaments. AFCON Showdowns – Competitive Drama Their meetings in the Africa Cup…

As the 2025 Africa Cup of Nations (AFCON), heads into its knockout stages in Morocco, one of the most eagerly anticipated quarter‑finals — Nigeria’s Super Eagles against Algeria’s Desert Foxes — has been thrust into the spotlight not just for footballing stakes, but also for an unexpected refereeing change by the Confederation of African Football (CAF). Original Referee Appointment CAF initially assigned Somali referee, Omar Abdulkadir Artan, as the centre official for the blockbuster quarter‑final between two continental heavyweights. Artan, a FIFA‑accredited referee since 2018, has earned respect across Africa for strong match management and high‑profile tournament experience, including previous…

In a landmark move, the Federal Government of Nigeria has announced the establishment of Nigeria House, Davos ahead of the 56th Annual Meeting of the World Economic Forum (WEF) 2026, set to take place from 19th–23rd January 2026 in Davos, Switzerland. This marks Nigeria’s first official National House on the Davos Promenade, providing a strategic platform to showcase the country’s economic reforms, investment readiness, institutional capacity, and rich cultural identity on the global stage. Nigeria House Davos is designed to attract foreign direct investment (FDI), foster strategic partnerships, and enhance the country’s global economic positioning, aligning with the administration’s Renewed…

In a major move aimed at protecting telecom consumers nationwide, the Nigerian Communications Commission (NCC), and the Central Bank of Nigeria (CBN), have finalised a joint framework to ensure swift refunds for failed airtime and data purchases — a persistent problem that has frustrated millions of subscribers across Nigeria. Background: Rising Complaints from Consumers Failed airtime and data transactions — where a subscriber’s money is debited but the purchased value never reflects on their line — have ranked among the top three consumer complaints received by the NCC. These failures often occur due to network downtime, system glitches, or human…

The Lagos State Government (LASG), has launched a three-month rebate scheme to help vehicle owners replace faded and unreadable number plates. This initiative is part of the state’s broader efforts to enhance road safety, improve vehicle identification, and strengthen security across Lagos. Purpose of the Rebate According to the Permanent Secretary of the Motor Vehicles Administration Agency (MVAA), Mr. Rasheed Muri-Okunola, the rebate is a proactive, citizen-friendly measure designed to: Encourage compliance with vehicle registration regulations. Reduce the financial burden on motorists. Support law enforcement and traffic management efforts. Mr. Muri-Okunola highlighted that legible number plates are critical for effective…

In today’s rapidly evolving technology landscape, having a great product or breakthrough innovation isn’t enough on its own. With countless startups and established tech brands vying for attention, public relations (PR), has become an essential strategic function — not just a “nice‑to‑have.” A strong PR strategy helps tech companies build credibility, shape perception, and scale visibility in ways that directly impact growth and long‑term success. 1. PR Builds Trust and Credibility in Competitive Markets Tech products are often complex and unfamiliar to many audiences. PR helps translate that complexity into narratives that resonate with customers, investors, and partners. Through strategic…

The United States government has rolled out a new visa bond policy that could require citizens of Nigeria and 37 other countries to deposit refundable bonds of up to $15,000 as part of the application process for B-1 (business), and B-2 (tourism), non-immigrant visas. The bond requirement, set to take effect January 21, 2026 for Nigerian applicants, is part of a broader effort by the U.S. State Department to curb visa overstays and strengthen immigration compliance among visitors from countries classified as “high-risk.” What the Visa Bond Policy Means Under the updated policy: Nationals of affected countries, including Nigeria, may…