Jiji Honoured For Excellence, Launches Unmissable Black Friday Deals.
Jiji, Africa’s leading online marketplace, has been named “Best Retail Organisation in Range Excellence” at the Africa Retail Awards 2024. This esteemed award was presented by the Africa Retail Academy and Lagos Business School – Pan Atlantic University, in collaboration with Nairametrics and KPMG. The accolade celebrates Jiji’s commitment to offering a vast array of products that cater to the needs of millions of buyers and sellers across Nigeria.
As Jiji prepares for its highly anticipated Black Friday 2024 event, this recognition shines a spotlight on the organisation’s extensive product offerings. This year’s Black Friday campaign promises an array of unmatched deals for shoppers eager to secure exceptional discounts across multiple categories.
The National Retail Federation anticipates that holiday spending in 2024 will rise by 2.5-3.5% year-over-year, reaching approximately $985 billion, while online shopping is projected to grow by 8-9% by the end of the year, totalling around $296 billion in sales.
What Can Shoppers Expect This Black Friday?
To celebrate its recent achievement, Jiji is launching a Black Friday campaign offering discounts of up to 85% across various product categories. Running from today until 29 November 2024, shoppers will find significant savings on a wide range of items, including smartphones, electronics, fashion, furniture, and beauty products.
Majolie Obaje, Jiji’s Regional Head of PR & Marketing, expressed the company’s excitement over the award and its upcoming campaign:
“We’re honoured to receive the ‘Best Retail Organisation in Range Excellence’ award. This recognition reflects our dedication to offering an expansive selection of products that cater to diverse consumer needs.
As we kick off our Black Friday campaign, we’re thrilled to provide our customers with access to incredible deals across over 15 categories. We remain committed to promoting the power to bargain, affordability, and convenience for our 12 million+ users on Jiji.”
Unmissable Deals Across Categories
Jiji has partnered with verified top sellers to provide exclusive Black Friday deals across popular categories, including:
Phones & Tablets:
Discover discounts of up to 85% on smartphones, tablets, laptops, and gaming consoles. It’s the perfect opportunity to upgrade tech gadgets at unbeatable prices.
Fashion:
From trendy streetwear to luxury items, Jiji’s fashion category has something for everyone. Shoppers will find exceptional bargains on outfits, shoes, and accessories.
Home, Appliances & Furniture:
Customers can upgrade their homes with high-quality furniture, home appliances, and air conditioners, all available at up to 85% off, making this an ideal chance to elevate living spaces affordably.
Health & Beauty:
Luxurious fragrances, skincare, and beauty essentials are on sale, allowing beauty enthusiasts to indulge without overspending.
Shopping Tips For An Exceptional Black Friday Experience
To make the most of Jiji’s Black Friday campaign, the company recommends that shoppers:
Search Early and Regularly:
With new deals added frequently, checking often can help buyers find the most sought-after items.
Act Quickly:
High demand and limited-time offers mean products may sell out fast, so shoppers should act promptly.
Prioritise Safety:
Jiji advises buyers to follow safety guidelines by meeting sellers in public spaces, inspecting items before purchase, and only paying upon satisfaction.
Impact on Nigeria’s E-commerce Industry
Jiji’s focus on providing a wide range of products at competitive prices, alongside its meet-inspect-pay model, has been pivotal in shaping the Nigerian e-commerce landscape. This Black Friday, Jiji’s campaign not only reinforces its position as a market leader but also highlights the continued shift towards online shopping among Nigerian consumers. Recent reports indicate that 20% of consumers plan to increase their online spending in 2024, with many finding that in-store prices often fall short of online offerings.
As consumer expectations evolve, Jiji’s recognition by the Africa Retail Awards underscores the growing demand for platforms that offer variety, convenience, and value. With its ongoing improvements and strategic collaborations with top sellers, Jiji remains committed to providing a superior shopping experience for Nigerian customers.
