SportyBet has today announced a regional partnership with Manchester City. The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.
SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.
Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.
As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.
Kaitlyn Beale, Vice President, Global Partnership Sales, said: “We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”
Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe. Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa.
We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”
Manchester City are the second club SportyBet have partnered with, who have also been an Official Partner in Africa of Real Madrid since 2021/22.
