Pepsi is thrilled to announce a transformative brand evolution with the unveiling of their new logo and visual identity in Nigeria.
This exciting refresh ushers in a new era for Pepsi, reinforcing our commitment to innovation, creativity, and fostering deep cultural connections.
To celebrate this momentous launch, Pepsi created awe-inspiring digital experiences projected onto two iconic Nigerian landmarks – the National Theatre in Lagos and the Abuja City Gate.
Dazzling animations brought our iconic bottle design and new branding to vivid life against these architectural marvels.
The new visual identity boasts a striking color palette featuring electric blue and black tones that add a bold, contemporary edge to Pepsi’s classic branding. The signature “Pepsi pulse” evokes the iconic “pop and fizz” of our world-famous cola, moving dynamically to the beat of music and culture.
“This visual identity comes at a pivotal time, strategically drawing from Pepsi’s rich heritage while incorporating modern elements for an undeniably contemporary look true to our brand DNA,” stated Norden Thurston, Chief Marketing Officer at Seven-Up Bottling Company.
The redesigned logo unites the iconic globe and wordmark for versatile brand expression across settings. A custom typeface reflects Pepsi’s confidence, while the new packaging design heroes the distinctive Pepsi logo.
As Segun Ogunleye, GM Marketing at Seven-Up Bottling Company affirmed, “The new look dials up brand distinction and deepens our influence while further driving connections with Nigerian consumers.”
For 125 years, Pepsi has been a contemporary brand constantly reinventing itself while staying true to its rich history and heritage as a classic cola loved by millions.
This latest brand revolution reinforces our steadfast commitment to innovation and quality refreshment for our valued Nigerian consumers.
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