MTN Set To Shake Up African Streaming Market With New Platform Launch.
MTN has announced ambitious plans to launch a new video streaming platform designed specifically for mobile and fixed broadband users across Africa — a bold move set to challenge global giants like Netflix and Amazon Prime Video.
The telecommunications giant will roll out the service in partnership with Synamedia, a world leader in video software solutions. Together, they aim to deliver a dynamic mix of live TV and video-on-demand content through a cloud-based platform that supports a range of monetisation models, including subscriptions, ad-supported options, and free streaming channels with targeted advertising.
In a statement released yesterday, MTN highlighted that the new platform will be tailored to reflect the rich diversity of African cultures. Content will be curated to align with local languages, preferences, and viewing habits, ensuring a personalised and inclusive entertainment experience for millions across the continent.
“This is more than just a streaming platform,” said Selorm Adadevoh, MTN’s Group Chief Commercial Officer. “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
With MTN’s vast network reach and Synamedia’s innovative technology, the venture is expected to significantly boost access to digital content in both urban and rural areas, bridging the digital divide and creating new opportunities for local content creators and advertisers.
As anticipation builds for the platform’s launch, industry analysts predict a major shake-up in the African streaming landscape — one that could redefine how millions engage with entertainment in the digital age.
